Summer of Surf by H&M

It yet another example of ridiculous surfing consumerism, H&M, the Swedish (there’s no surf there) clothing outsourcer created an ad for the masses in the summer of 2007. H&M’s Summer of Surf is actually pretty hot, in those examples where a girl could actually wear the stuff their promoting, shown below. Surfing is sexy blah blah blah. Now, in one of the examples, the one with the girl wearing the white bikini, yeah, I know that it’s not likely to work for surfing after the first wipeout. I’d like to be in close proximity when it happens. The duck dive image though – yeah, for $14, you should get your girl a piece of H&M summer of surf. Summertime rocks.